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More Mile Logo

More Mile was founded in 2001 by a team of passionate runners in Newcastle upon Tyne.  We’ve thrown on kit for 6am training runs in the snow.  We’ve shuffled nervously on the start line.  We’ve run up and down the trails of the Cheviot Hills. Trust us, we’ve been there!

Our mission is to channel our collective experience; earned the hard way from years of training and racing into creating a range of footwear, sports apparel and fitness accessories that meet the needs of the most discerning athletes.  We aim to create sports gear that helps you train and perform at your best. This ethos permeates every product we produce, from cushioned socks to light-weight race shorts.

We know that the small details are crucial to success.  That’s why we are always searching for what makes active people tick.  Reflective details for safety, technical fabrics to keep you comfortable, handy secure pockets for on the go essentials, we’ve got it covered!  All our kit is designed and tested in Newcastle upon Tyne.



Power through your daily gym workout, strive to break your 10k PB or perfect that tricky yoga posture.  Whatever your goal we want you to do it in comfort and style.  If you train for competition or just to finish your first 5k, More Mile wants to be your training partner of choice!

Getting the balance of clever details and great value is just part of what we do!  We also support a team of up and coming athlete ambassadors.  Helping these athletes to pursue their athletic aspirations and to achieve their goals and win medals inspires us and gives us a real sense of pride.  We channel this energy back into expanding and improving our range of products.

More Mile is also a dedicated supported of amateur athletics and grassroots sport.  We have links with hundreds of clubs and partner with events throughout the UK. For several years we were proud to be the official kit supplier to the English Schools Athletic Association producing a range of apparel for the country’s most promising junior athletes and tomorrows Olympic Champions!

Our mission is to make your fitness journey fun. We aim to be the go-to kit for budding triathletes, runners and cyclists and all who enjoy an active lifestyle.

So lace up your More Mile Cheviot trail shoes or slip on your More Mile Sonic Tri Suit and remember why you fell in love with sport.

More Mile- Live for Sport

Got any questions, feedback or ideas? Drop us a line!

Interested in our Brand Ambassador Scheme? Share your passion for sport with us here:




Introducing our brands

More Mile Logo
Live for Sport in More Mile.   We specialise in sports performance footwear, clothing and accessories for running, triathlon, yoga and gym workouts.  From trail runners to weight lifters, we have your needs covered. 


Piu Miglia Logo
Our range of cycling clothing and equipment is expansive and caters to all disciplines of cycling and all types of cyclist.  Piu Miglia apparel is packed with safety features and cleaver storage to help you enjoy your ride in comfort and style. Piu Miglia means More Mile in Italian by the way!


StartLine Logo
Fuel your fitness with StartLine Nutrition.  Our energy gels and energy beans help you smash those workouts and power through your long races.


Maha Logo
Maha is our yoga and well-being brand.  We specialise in yoga accessories and apparel to promote comfort and well-being, while you stretch and strengthen your body.  Our products are designed to facilitate fluid and natural body motion, so you practice in comfort with support and style.  Maha products are suitable for all styles and forms of yoga as well as fitness activities such as pilates and gym work.


 Best Group Logo
Best Group’s range of supremely comfortable walking boots, sandals, and socks are engineered for comfort and performance, allowing you to concentrate on the views and not your feet!  We also have a range of outdoor accessories such as walking poles and camping utensils.